Hammersmith Privacy

1. Information Hammersmith Collects

Hammersmith collects and processes several types of personal information, including:

2. How Hammersmith Uses Your Information

Hammersmith uses your personal information for the following purposes:

• Hammersmith Service (Contract Fulfilment):
  • Processing and managing Hammersmith vehicle rental bookings and agreements. Verifying driver identity and confirming compliance with Hammersmith rental requirements. Coordinating vehicle collection and return procedures at Hammersmith locations. Processing payments and administering security deposits and any charges.
• Hammersmith Customer Communication (Legitimate Interest/Contract Performance):
  • Sending Hammersmith booking confirmations, schedule updates, and important rental information. Responding to your inquiries and handling customer support for Hammersmith. Notifying you of changes to Hammersmith services or policies.
• Hammersmith Marketing (Consent/Legitimate Interest):
  • Hammersmith sends promotional offers, newsletters and service updates where you have consented or where Hammersmith has a legitimate interest. You can opt out at any time.
• Hammersmith Service Development (Legitimate Interest):
  • Analyzing Hammersmith website traffic to improve user experience and functionality. Conducting research to refine our vehicle fleet and service offerings.
• Hammersmith Compliance (Legal Duty):
  • Meeting Hammersmith's legal, regulatory and tax obligations. Deterring fraud and maintaining the security of our services. Resolving disputes and enforcing Hammersmith's terms and conditions.

3. Hammersmith Information

Hammersmith may share your personal information with:

• Hammersmith Providers: External companies that assist Hammersmith in delivering services, such as payment processors, IT support firms and maintenance contractors. These suppliers are contractually required to safeguard your data.

We do not sell your personal data to third parties for marketing purposes.

4. Hammersmith Data Security

Hammersmith implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, secure servers, and regular security assessments. No internet transmission or electronic storage method is completely secure.

5. Retention Policy

Hammersmith retains your personal information only as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting or reporting obligations. Retention periods vary depending on the type of information and the processing context.

6. Hammersmith Rights

Under UK data protection law, Hammersmith residents have the following rights:

• Hammersmith Access Rights: Request a copy of the personal information Hammersmith holds about you.

To assert these rights, please contact Hammersmith using the details below.

7. Cookies and Tracking for Hammersmith

Hammersmith's website uses cookies and similar technologies to improve your browsing experience, analyze site traffic, and provide content relevant to you. You can manage your cookie preferences through your browser settings.

8. Hammersmith Updates

Hammersmith may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Hammersmith encourages you to review this policy regularly.

9. Contact Hammersmith

For questions about this Privacy Policy or our data practices, please contact Hammersmith: